19 Apr How to combat the nine-second attention span One hundred years ago, our average attention span was 20 minutes. These days, it's down to just nine seconds. Specifically, people will generally give you a nine-second attention window if you are just dealing in facts and figures. However, the moment you engage with emotions you get a much wider attention window. One tool leaders can use to engage emotions and be influential is business storytelling. What storytelling does for leaders is it allows them to create a connection with their clients
One hundred years ago, our average attention span was 20 minutes. These days, it's down to just nine seconds. Specifically, people will generally give you a nine-second attention window if you are just dealing in facts and figures. However, the moment you engage with emotions you get a much wider attention window. One tool leaders can use to engage emotions and be influential is business storytelling. What storytelling does for leaders is it allows them to create a connection with their clients
